Sr. Demand Generation Officer

Position: Senior Demand Generation Officer
Experience: 10+ years
Location: Riyadh, KSA

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About the Role:

The Demand Generation Lead will design and execute multi-channel demand generation strategies—spanning digital and non-digital channels —to drive high-quality leads, accelerate pipeline growth, and boost revenue. 

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Key Responsibilities:

1. Strategy & Planning:

• Develop integrated demand generation strategies (digital + offline) to attract and convert target accounts.

• Identify high-impact events, conferences, and executive roundtables for brand visibility and lead generation.

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2. Campaign Execution:

        a. Digital Channels:

          - Run paid ads, SEO, and email nurture campaigns.

          - Optimize landing pages, lead magnets, and webinar strategies.

          - Manage marketing automation for lead scoring and nurturing.

       b. Non-Digital Channels:

          - Plan and execute industry events (trade shows, conferences, meetups) to generate leads.

          - Organize executive boardroom sessions and invite-only roundtables for high-value prospects.

          - Build strategic partnerships (tech alliances, associations) for co-marketing opportunities.

          - Leverage speaking engagements, sponsorships, and PR to amplify brand authority.

       c. Analytics & Optimization:

          - Track KPIs (MQLs, SQLs, event ROI, CAC) across all channels.

          - Refine strategies based on data insights and A/B testing.

          - Ensure seamless lead handoff between marketing and sales.

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Qualifications & Skills:

• Minimum 10 years in demand generation, with experience in both digital and offline channels (B2B/SaaS preferred).

• Proven success in event marketing, executive engagements, and partnership-driven lead gen.

• Expertise in marketing automation, paid ads, and CRM tools.

• Strong analytical, project management, and stakeholder alignment skills.

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