Sr. Product Marketing Officer

Position: Senior Product Marketing Officer
Experience: 10+ years
Location: Riyadh, KSA

​

About the Role:

We are seeking a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging for multiple SaaS products in the software testing and quality engineering domain. The ideal candidate will have a strong background in B2B SaaS marketing, and a deep understanding of the software testing industry. 

Key Responsibilities:

1. Go-to-Market (GTM) Strategy & Execution

• Develop and execute GTM strategies for new product launches, feature updates, and market expansions.

• Define product positioning, messaging, and differentiation based on market insights and customer needs.

• Align GTM efforts with sales, product, and customer success teams to drive customer acquisition and retention.

​

2. Market Research & Competitive Analysis

• Conduct market research to identify trends, customer pain points, and emerging opportunities.

• Analyze the competitive landscape to refine value propositions and positioning strategies.

• Develop buyer personas and customer segmentation strategies to optimize marketing efforts.

​

3. Content & Demand Generation

• Collaborate with content teams to create high-impact whitepapers, case studies, blogs, webinars, and videos.

• Drive lead generation campaigns, including SEO, paid media, email marketing, and events.

• Craft compelling product messaging and sales enablement materials (presentations, battle cards, FAQs).

​

4. Sales Enablement & Customer Advocacy

• Develop sales enablement materials to educate sales teams on product value propositions and key use cases.

• Train internal teams on competitive positioning and objection handling.

• Work closely with customer success teams to identify and showcase customer success stories and testimonials

​

5. Product Lifecycle Management & Feature Adoption

• Partner with the product team to shape product roadmap decisions based on market needs.

• Plan and execute strategies to increase feature adoption and user engagement.

• Gather and analyze product feedback to improve positioning and marketing strategies.

​

Required Qualifications & Experience:

• 10+ years of experience in B2B SaaS product marketing, preferably in software testing, DevOps, or quality engineering.

• Strong understanding of software development, testing methodologies (Agile, DevOps, CI/CD), and quality assurance trends.

• Proven experience in GTM strategy development, competitive analysis, and demand generation.

• Excellent storytelling, copywriting, and content creation skills.

• Experience with marketing automation tools (HubSpot, Marketo, Pardot) and products analytics platforms.

• Ability to work cross-functionally with product management, sales, and engineering teams.

• Strong analytical mindset and experience with data-driven decision-making.

​

Preferred Qualifications:

• Experience marketing products related to **performance testing, test automation, load testing, and quality engineering.

• Familiarity with developer and QA communities, including forums, events, and thought leadership.

• Hands-on experience in growth marketing, SaaS pricing models, and customer lifecyle strategies.

​

​

​

​